Very few businesses are asking questions about why they need to use social media. The simple facts are, they need to use it, and they know they need to use it. But the big questions come from how to use social media and how to do it easily.
Not all social media platforms are created equal, and they shouldn’t all be treated equally. They each offer different audiences, algorithms, and ROI. When it comes down to the most bang for your buck, Facebook is where it’s at. No other platform can hold a candle to the consistency Facebook has shown over the last decade with engagement and growth.
So, let’s narrow down the question to:
Why does posting on Facebook matter?
For the past few years, Facebook has been at the top of the most used social media platforms. Even with a slight dip to second, behind YouTube this past year, it stands firm as a social media platform where businesses must have a presence. But just having a profile on Facebook is not enough, you need to be active and engaged, appropriately with your followers.
Customer Service Wins the Game
If you have a trustworthy Facebook presence and a “responds immediately” notation on your business page you are already winning over customers. If the average American is already spending 50 minutes on Facebook each day, they are going to resort to Facebook to solve their problems.
So while they’re scrolling through photos and videos, they can also message you with their questions, comments, and customer service needs. People can apply for jobs via Facebook, and book appointments on the same platform. Why would they want to go someplace else for that?
Facebook Works for You
When looking for a business, people are turning to Facebook. They either ask friends where to go or use Facebook’s search.
In 2014, Facebook drove 25% of the 31% of all social media referrals.
You can’t rely on any one thing to dominate your referral system, but you must be using Facebook posts for this. When talking conversion rates, Facebook has the highest among all social media platforms with 1.85%, so when choosing where to spend your social media marketing dollars, choose Facebook.
Reviews Drive More Reviews
Word of mouth has changed into reviews and recommendations. With Facebook’s new prompting of recommending places, you can’t afford not to be on the platform. When someone asks for a chiropractor or gym, you want your clients to be able to respond and tag your business in that answer.
Facebook is an easy place for people to leave their positive reviews, and it provides them with a platform to complain, loudly. With an active presence and the ability to respond to comments promptly, you’ll be able to build a solid reputation online.
